Rev. “Think Green” Ike: R.I.P.
Flamboyant is not a big enough word to describe this flashy-suited, be-jeweled and pomaded proselytizer of the prosperity gospel. Decades before 21st century environmentalists adopted a color for their publicity campaign, Rev. Ike was telling his followers to “Think Green” — and you better believe he wasn’t talking about recycling to save the earth, but about those Jacksons, Grants and Franklins he wanted to see in his Sunday collection baskets.
Born Frederick J. Eikerenkoetter II, Rev. Ike rose to fame in certain religious circles in the 1960s, when he took over an old theater in NYC as his church. It was an appropriate choice of venue, because this man of the cloth was a larger-than-life showman. He was also a persuasive salesman of the non-spiritual bible of big bucks — and he didn’t mind rewriting The Good Book to fit his materialistic theology.
Either the scriptural translators made an error or Saint Paul was just plain wrong when he penned the famous line, ”Love of money is the root of all evil.” According to Eikerenkoetter, it was the lack of money from which evil springs and poverty was Satan’s weapon against believers. He urged his congregants to meditate upon “money up to your armpits, a roomful of money and there you are, just tossing around it in like a swimming pool.”
Even Jesus Himself wasn’t exempt from this pastor’s correction. In the gospel of Saint Matthew, Christ is recorded as saying, “It is easier for a camel to pass through the eye of a needle than for a rich man to get into heaven.” Rev. Ike’s take on getting your one-way pass from Saint Peter at the pearly gates of Glory Land was different. “If it’s that difficult for a rich man…think of how terrible it must be for a poor man to get in,” he frequently preached. “He doesn’t even have a bribe for the gatekeeper.”
Eikerenkoetter reached millions via his radio and television shows. In his heyday, he amassed a sizable fortune for himself sending out “prayer cloths” personally touched by his hand in return for viewers sending him their generous “love gifts.”
He was, however, not beloved by all. The IRS and U.S. Postal Service investigated his accounting and business practices. His sketchy, self-serving theology and scriptural revisions made him unpopular with traditional Christians, who accused him of preying upon the poor. He alienated many civil rights leaders because he failed to use his pulpit and his influence for social reforms. Toward the end of his career, his financial empire waned and he suffered from ill health.
Eikerenkoetter died Tuesday in Los Angeles at the age of 74.
I trust you will rest in peace, Rev. Ike — even though it must be a big disappointment for you to find out that you really can’t take it with you.
–phoebe kate
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